Connected OPM partner of Tier 1 Executive Education program in the UK to industry leaders in B2B Digital Marketing to create case studies to attract students in APAC, EMEA and LATAM.
A leading university in the UK and India-headquartered OPM teamed up for an online exective program in Strategic Digital Marketing targeted at mid and senior management professionals. They wanted to invite experts with industry and geography-specific expertise across a variety of sub-topics in the Digital Marketing domain to increase engagement with their students and attract international students. While the opportunity was for online delivery, they also required the expert to be present in-person to record the lecture.
We connected them to Rachel Brown*, former director at a leading multibillion dollar information technology company with over 20 years of experience in Marketing and specific expertise in Brand Transformation and located in the same geography as the institution. This opportunity gave Rachel Brown the chance to not only develop the case study but also design the course outline for this particular topic. She was successfully able to adapt theoretical concepts to her practical experiences, making the material more engaging, and she received highly positive feedback from the institution and OPM.
The expert, OPM and institution have all re-engaged with us in their individual capacities.
Takeaways:-- Focusing on the lecture type, delivery type and audience as well as the learning and business outcomes of the institution, we were able to identify the most optimal expert for their needs